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	<title>Poorly Rendered &#187; Apple</title>
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		<title>iPad pre-orders</title>
		<link>http://www.poorlyrendered.com/2010/03/ipad-pre-orders/</link>
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		<pubDate>Sat, 13 Mar 2010 16:44:03 +0000</pubDate>
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		<description><![CDATA[As of yesterday evening (local time here), people in the US have been able to pre-order the iPad. Apparently. The Apple Store worldwide was taken down for about an hour, and the only one that was reopened with the ability to pre-order the iPad was the US one. And yet it seems like everyone is [...]]]></description>
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<p>As of yesterday evening (local time here), people in the US have been able to pre-order the iPad. Apparently.</p>
<p>The Apple Store worldwide was taken down for about an hour, and the only one that was reopened with the ability to pre-order the iPad was the US one.</p>
<p>And yet it seems like everyone is falling over themselves to shout about this like it&#8217;s the next great event! All the websites are proclaiming this new fantastic piece of news, shouting it from the rooftops!</p>
<p>But what does it really mean?</p>
<p><span id="more-20"></span>Nothing.</p>
<p>It means nothing has changed since the day before. The only difference is that the people who have a postal address in the US, and a US credit card, can now give money to Apple.</p>
<p>Well excuse me, but I could give them money right now if I wanted to: I could go to a local Apple retailer (we don&#8217;t have Apple stores here) and hand over some hard-earned cash &#8230; but the difference is that I would walk home with something I actually purchased!</p>
<p>So if I were in the US and had the requisite funds, would I pre-order an iPad? No. I don&#8217;t think it makes much sense to hand over money a month in advance of receiving something, when instead I could wait for the day it is actually released and then hand over the money and receive it in a couple of days. Or even go pick it up in the store.</p>
<h4>The Global Village</h4>
<p>But the thing that annoys me the most about this whole episode? Just imagine for a moment that you are the same person you are now, but that you are not in the US. And that you only have access to a &#8220;foreign&#8221; (which is what &#8220;local&#8221; means to you right now) online Apple Store. For the sake of argument, lets say that the &#8220;somewhere&#8221; is the UK or Australia, because culturally it&#8217;s not that much of a leap to imagine. And they don&#8217;t speak funny. Much.</p>
<p>We hear about globalisation, and how nowadays we all live in the &#8220;global village&#8221;. The earth is flat now, remember?</p>
<p>Well yeah &#8211; if you (like me) were an English speaker, who likes his tech news as much as the next man, and who has an interest in Apple products bordering on the unhealthy &#8230; you would be sitting there wondering why these people in a far-off land were getting so worked up about being able to pre-order an item that has been announced around the world, but can still only be pre-ordered in the US.</p>
<p>Worse than that &#8211; here in the unfashionable end of the global village we don&#8217;t even know how many of our Dollars, Pounds, Baht or Dong this thing is even going to cost. Or even when it will be available to buy.</p>
<p>So &#8230; to answer the question <strong>all</strong> the excitable Apple-chasing websites are asking: no. I am not particularly excited about the pre-order non-event, and no I did not pre-order one.</p>

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